Look what happened while we weren't looking! American Photo Magazine tagged the Lightscoop as an Editor's Choice in its June 2008 issue...

"Among the many cool lighting tools we've seen in the last 12 months, one of the most clever comes from photographer Kenneth Kobre, author of a bestselling textbook on photojournalism. The Kobre Lightscoop (about $30, at lightscoop.com) does something that was difficult if not impossible before: It provides the lighting benefits of a ceiling- or wall-bounced shoe-mount strobe from the pop-up flash built into the pentaprism of most SLRs.

Basically an angled-up mirror in a plastic housing, the Lightscoop slides over the camera's hotshoe and deflects the flash output upward toward a ceiling or sideways toward a wall (when the camera is held vertically). In addition to providing a much softer, more flattering on-the-spot light, that technique eliminates redeye and shadows cast by long lenses, as well as opening up the backgrounds of interior portraits."

We're actually selling the Lightscoop for $34.95 on our site these days in order to give the price advantage to our exclusive online reseller, Adorama.com, where it sells for $29.95.