First CNBC, then the New York Times website... now, in THE NEW YORK TIMES in print and online! AND as one of David Pogue's "Gems in the Back of the Closet."

Here's his review — but go read it for REAL! There's even a picture!

"LightScoop ($30). If you’ve paid $500 or more for a digital S.L.R. camera, you deserve to get photographic results that put pocket cameras to shame. And you do — except when you use the built-in flash. At close range, an S.L.R. can turn a face into featureless whiteness just as well as a $200 junker.

This clever mirror attachment slides onto your S.L.R.’s flash (at lightscoop.com, you order the model that corresponds to your camera brand). When you take a flash picture, the mirror bounces the light off the ceiling. The result: your subject is illuminated by diffuse light, just as if you had used one of those reflector umbrellas that the pros use. The LightScoop also eliminates red-eye and the “cave effect,” where the room background comes out looking black.

The LightScoop requires a ceiling or light-colored wall, so it’s useless outdoors. But it produces nuanced, natural, flattering light on your subject; the before-after difference is incredible."